How it works
Arabic-speaking customers message on WhatsApp more than any other channel, and a template in Arabic is how you reach them outside the 24-hour window. This builder formats a right-to-left marketing template with your business name, offer text and the {{1}} chat-link placeholder, structured for Meta review.
Why templates need placeholders
Meta approves template structures, not messages. Variables such as the customer's name or the chat link must appear as {{1}}, {{2}} placeholders and be filled when the template is sent. The generator appends {{1}} for the chat link and counts any extra placeholders you add to the offer text.
Right-to-left formatting
The interface and the output are laid out right-to-left, which matters more than it looks: mixed Arabic and English text (numbers, URLs, brand names) reorders unpredictably when the direction is wrong. Keep the template direction consistent with the language selected at submission, and test the rendered message in WhatsApp before sending to real customers. Numbers and prices in Arabic text keep their left-to-right orientation inside the sentence — expect that and don't fight it. Same for dates and phone numbers — keep them in the shape Arabic customers expect, or make them variables the BSP fills at send time.
Approval via a BSP
Arabic templates follow the same path as English ones: they are reviewed by Meta and submitted through a Business Solution Provider (BSP). Marketing templates may only be sent to opted-in contacts — keep opt-in records in the same place you send from.
Writing Arabic template copy
- Keep the offer in the first line — Arabic readers scan right-to-left from the top
- One clear call to action, ideally the chat link
- No pricing or contact details that change per customer — make them variables
From template to conversation
Wutt supports Arabic templates end to end: submission, approval tracking and sending with variables filled per customer, all from the same shared inbox where the Arabic conversations land.
