How it works
Sending a broadcast is easy. Sending one that arrives, converts and does not get your number flagged takes a little checking first. WhatsApp's business messaging rules exist to protect recipients from spam, and enforcement is real — messages from numbers that ignore opt-in rules get blocked, and numbers that repeatedly spam get banned.
What this checker looks at
Paste your message and tick the four boxes that describe your campaign: whether every contact opted in, whether the message includes an unsubscribe option, whether sends happen inside 09:00-21:00 local time, and whether the send uses a Meta-approved marketing template. The checker also inspects the text itself — character count, phone numbers and links in the body — and combines everything into one verdict.
How to read the verdict
A fail means fix before sending: contacts without opt-in, a missing opt-out or an unapproved template are the commonest reasons campaigns are rejected or numbers get restricted. A warning means you can send, but you are taking a risk — outside-hours sends and links in the body are the first things recipients complain about, and complaints trigger reviews. Pass means the message is clean on the checks listed here; it is not a guarantee.
What to do with the result
Whatever the verdict, keep a copy of the checked message and the checklist with your campaign notes. If a campaign is ever questioned, that record shows you checked opt-in, opt-out and hours before sending — and it makes your next campaign faster to prepare.
What fixes to apply
The fixes panel turns each problem into a concrete next step: add an opt-out line, re-submit the template through your BSP, record consent for each contact, cut the message under the character cap. Most campaigns fail on two or three specific things, not ten.
What this tool is not
This is a self-check, not legal advice and not a Meta endorsement. Policies change and differ by country — before a big campaign, review the current WhatsApp business messaging policy and your local rules, and keep consent records you can show if asked.