WhatsApp Marketing Software: Broadcasts That Respect the Rules

WhatsApp Marketing Software: Broadcasts That Respect the Rules capabilities

What is WhatsApp marketing software, honestly?

At its core it sends broadcast messages to customers who asked to hear from you. The 'bulk WhatsApp sender' tools that skip that detail are the fastest way to lose a number — spam reports get numbers banned, and a banned number takes every contact with it. <strong>Legitimate WhatsApp marketing works because it is rare and expected.</strong> Wutt sends only to opted-in contacts, through approved templates, with opt-out handled automatically.

Why opt-in consent is non-negotiable

Meta's policy is simple: marketing goes only to contacts who consented to receive it. Broadcasting to everyone in your phone book is spam, and customers can report a message with one tap. Wutt records consent on each contact, never broadcasts without it, and applies opt-outs everywhere automatically — so a customer who opts out stops hearing from you, period.

• Consent recorded per contact when they join
• No broadcasts to contacts without consent
• Opt-outs applied automatically, everywhere

How do template approvals work?

Messages sent outside the 24-hour service window must use a template that Meta has approved. Wutt guides you through the submission, including the required opt-out language, and shows the status of every template. An approved template can be reused across campaigns, so the approval work is done once.

How much does WhatsApp marketing software cost?

Campaigns are included in every Wutt plan: Starter at $11/month, Growth at $99/month, and Pro at $299/month, with a $1 first-month trial. Meta bills each marketing conversation at its published rate in the marketing category, passed through at cost with zero markup.