WhatsApp Policy Compliance

WhatsApp enforces its Business and Commerce Policies, and the rules apply to your business, not just to your provider. This guide explains the responsibilities in plain language. It is guidance, not legal advice.

Opt-in consent

You may only message customers who opted in to hear from you on WhatsApp. Opt-in means an explicit, voluntary request — not a checkbox buried in unrelated terms, and not an unsubscribed number you purchased. Keep records of when and how each contact opted in. Our opt-in guide covers the full rules.

Message templates

Business-initiated messages must use templates approved by Meta. Approvals depend on clear business identity, correct language, and no content that looks like spam. Rejected templates can be resubmitted with fixes — see why templates get rejected.

Marketing messages

Marketing templates should include your business name, a clear offer, and an easy way to opt out. Broadcasts go to opted-in contacts only. Sending to non-opted-in lists is the fastest route to a number ban. See how to avoid a WhatsApp ban.

Commerce policies

Selling through WhatsApp means following WhatsApp\u2019s commerce rules: accurate product info, transparent pricing, and lawful goods. COD and payments in chat must follow the same rules as any other channel.

How Wutt helps

• Campaigns are built around opted-in contact lists and approved templates.
• Booking and store workflows send only what the customer requested.
• Business hours and after-hours auto-replies keep responses human-appropriate.
• Your number stays yours — on Meta Cloud API, approvals are tied to your business.

Policy questions: contact us.

Last updated 4 August 2026