01 · Capabilities
Click to WhatsApp Ads: From Ad to Inbox in One Tap capabilities
Click-to-WhatsApp landing
People land directly in a WhatsApp conversation, not a form or a landing page.
UTM tracking
The ad source is attached to the conversation, so you can attribute every lead to the right campaign.
Lead qualification
Flows ask the qualifying questions before a human steps in, so agents get sales-ready leads.
Instant routing
New conversations from ads land in the shared inbox and can be assigned to the right agent or team.
wa.me links
Clean wa.me links for ads, bios, and printed materials, tracked per link.
After-hours handling
Auto-replies capture the lead's details at night; the morning team continues the thread.
Revenue attribution
Orders and bookings from ad chats are traced back to the ad that started them.
Campaign reporting
See conversations, qualified leads, and revenue per ad campaign.
01 · Section
How do click to WhatsApp ads work?
Your ad's call-to-action is a WhatsApp button or a wa.me link. When someone taps it, WhatsApp opens a chat with your number — the conversation is already started, with the UTM attached. The lead lands in your shared inbox where a flow or an agent picks it up.
02 · Section
Why do click to WhatsApp ads convert better?
Every step a customer has to take cuts the conversion rate. A form means leaving the app, typing details, waiting for a reply. WhatsApp keeps them where they are: the message is sent, the conversation exists, and the reply lands in an app they open daily.
- No landing page, no form, no app download
- The chat starts with one tap, context included
- The lead is a conversation, not a spreadsheet row
03 · Section
How do I track which ad works?
Each ad or link carries a UTM parameter that Wutt attaches to the conversation. Campaign reporting shows chats, qualified leads, and revenue per source — so you scale the ad that pays and cut the one that doesn't.
04 · Section
How do I qualify leads from ads?
A flow asks the questions your agents would ask: budget, timeline, needs. Contacts who answer get tagged and routed to the right agent with the answers attached. Agents spend time on leads that fit, not on cold chats.
Common questions
No. Any WhatsApp Business number connected to Wutt works, whether through the Meta Cloud API or a QR session.
A link that opens a WhatsApp chat with your number. You add a UTM parameter to track where the click came from.
Yes. UTM parameters attach the source to the conversation, and revenue attribution links orders and bookings back to the ad.
The lead lands in the inbox, an auto-reply captures their details, and the conversation waits for the morning team with the full context.
No. Flows qualify common leads and answer common questions. Chats that need a human are routed to the right agent automatically.
Yes. Salons, clinics, and restaurants use them to turn interest into bookings, with the booking flow right inside the chat.
The ads themselves are bought on Meta's ad platform at your budget. Wutt covers the conversation side from $11/month, with Meta conversation fees passed through at cost.