What gets attributed
The link between chat and cash.
- The contact who placed the order
- The campaign or entry point that started the conversation
- The agent who closed it
- The order value and status (paid, delivered, canceled)
Glossary
WhatsApp Revenue Attribution: Tracking Sales From Chat
How to connect conversations to orders, measure per-contact revenue, and see which channels pay.
The short answer
WhatsApp revenue attribution is the practice of connecting each conversation to the order it produced, so you know which chats, campaigns, and agents actually make money. It turns the inbox from a cost center into a measured channel: revenue per contact, per campaign, per channel, and per agent.
How attribution works
Attribution needs the order data and the conversation in one place.
- The contact record carries the chat history
- The order record carries the value
- Linking them is the attribution
- Entry points (QR, link, ad, campaign) tag the conversation at birth
What the reports show
Once linked, the numbers answer real questions.
- Revenue per WhatsApp contact and cohort
- Which campaigns produced orders, not just chats
- Which agents close and which stall
- Which channels (QR, ads, widget) pay for themselves
How Wutt tracks it
Wutt keeps contacts, tags, campaigns, and orders in one workspace, so attribution is a report instead of a spreadsheet reconstruction — with zero markup on Meta fees.
- Contacts, tags, campaigns, and orders in one workspace
- Attribution as a report, not a spreadsheet
- Zero markup on Meta fees
Last updated 5 August 2026
Common questions
Yes, once orders are linked to conversations. Wutt reports revenue per contact, campaign, and agent.
Whatever started the conversation: QR scan, link, Click to WhatsApp ad, widget, or campaign.
Analytics counts activity; attribution connects activity to money. You need both.
You need a tool that stores contacts and orders together — which is what a WhatsApp CRM does.
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Plain-English answers to the WhatsApp terms merchants ask about every week.
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