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WhatsApp Commerce: The Full Loop From Catalog to Cash

WhatsApp commerce is the full selling loop inside the chat: a catalog to browse, orders placed in conversation, payment by link — Stripe, PayPal, or Tap — or cash on delivery, fulfilment updates, and revenue attributed back to the chat or campaign that produced the sale. Wutt covers every step of that loop, from $11/month with a $1 first-month trial.

Catalog to order without leaving the chat
COD order mode for markets that prefer cash
Stripe, PayPal, and Tap checkout by payment link
Order and fulfilment updates in the chat thread
Revenue attributed to the right chat and campaign
From $11/month with a $1 first-month trial
01 · Capabilities

WhatsApp Commerce: The Full Loop From Catalog to Cash capabilities

Catalog in chat

Customers browse products and ask questions without leaving WhatsApp.

Order workflows

Items, quantities, and addresses confirmed in conversation before payment.

COD order mode

Cash-on-delivery orders handled end to end, with confirmation messages built in.

Payment links

Secure checkout via Stripe, PayPal, or Tap, sent right in the chat.

Fulfilment updates

Order status and tracking shared automatically in the thread.

Ecommerce sync

Connects to WooCommerce, Shopify, Magento/Adobe Commerce, BigCommerce, PrestaShop, OpenCart, and Squarespace Commerce.

Cart recovery

Messages that bring back shoppers who added items but did not pay.

Revenue attribution

Every order traced back to the conversation, campaign, or link that produced it.

01 · Section

What is the WhatsApp commerce loop?

Selling on WhatsApp is a chain of steps, and a store page only covers part of it. The full loop runs: catalog in the chat, order placed in conversation, payment or COD arranged, fulfilment updated, and revenue attributed. Break any link and the sale leaks. Wutt covers the whole chain.

  • Catalog: browse products in the chat
  • Order: items and address confirmed in conversation
  • Checkout: payment link or COD mode
  • Fulfilment: status and tracking in the thread
  • Attribution: the sale linked to the chat and campaign
02 · Section

Checkout and COD: how payment works

When the order is confirmed, Wutt sends a payment link — Stripe, PayPal, or Tap — and the order confirms when the payment clears. For markets where cash is king, COD mode handles the same order without a card: confirmation messages, delivery windows, and follow-up all in the chat. <strong>Most teams offer both and let the customer choose.</strong>

  • Payment links via Stripe, PayPal, or Tap
  • COD mode with confirmation and delivery messages
  • Payment status and updates stay in the chat thread
03 · Section

How do orders reach fulfilment?

Orders placed in WhatsApp flow into your store's backend for connected platforms like WooCommerce and Shopify, or stay in Wutt's order view when you sell without a website. Fulfilment updates — confirmed, shipped, delivered — are sent automatically in the chat, so customers stop asking 'where is my order?'.

04 · Section

How do I know the chat actually pays?

Revenue attribution links every order back to the conversation that produced it, and further back to the campaign or ad that started the conversation. You see which campaigns bring sales, not just chats — and can scale the ones that pay.

Common questions

Yes. COD order mode handles cash-on-delivery orders end to end — confirmation, delivery, and follow-up messages — without a card payment.

Stripe, PayPal, and Tap. Payment links work with card payments and local methods such as Tap for MENA markets.

No. The catalog lives in the chat and orders stay in Wutt's order view. A connected store like WooCommerce or Shopify adds inventory sync, but the chat is where the sale happens.

The order is confirmed in the chat, and confirmation and delivery messages are sent automatically. Your team or courier sees the order in Wutt's order view with the customer's details.

Each order is linked to the conversation that produced it — and to the campaign or link that started that conversation — so you see the sales per chat and per campaign.

Wutt plans start at $11/month, with the first month $1. Meta conversation fees pass through at cost, and Stripe, PayPal, and Tap charge their own standard payment fees.

Try WhatsApp Commerce: The Full Loop From Catalog to Cash on your own WhatsApp

Connect your number and see it working in your own business — inbox, booking, store or campaigns — before you pay full price.

Start the $1 Trial Flat pricing from $11/month. No markup on Meta fees.