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Wutt feature

WhatsApp Business API: The Meta Cloud API With No Markup

The WhatsApp Business API connects your business to WhatsApp with features the consumer app cannot offer: shared inbox, broadcasts, automation, and integrations. Meta bills per conversation by category since November 2024, and Wutt passes those fees through at cost. Connect via Meta Cloud API or a QR session, from $11/month.

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Meta Cloud API or QR session — keep your number
Per-conversation pricing by category since November 2024
Zero markup: pay Meta's rate, nothing more
Shared inbox, broadcasts, and automations
Service conversations free inside the 24-hour window
From $11/month with a $1 first-month trial
01 · Capabilities

WhatsApp Business API: The Meta Cloud API With No Markup capabilities

Meta Cloud API

Official Meta connection for a shared inbox, templates, and broadcasts.

QR session

Connect an existing number with a QR code, no API setup required.

Conversation-based billing

Meta bills per conversation by category — marketing, utility, authentication, service — and Wutt shows the cost at Meta's rate.

Service window

Replies inside 24 hours of the customer's last message are service conversations, billed at the lowest category rate.

Template messages

Approved templates for messages sent outside the service window.

Broadcasts

Campaigns to opted-in contacts with full reporting.

Shared inbox

The whole team works from the one API number.

No markup

Wutt adds zero markup to any Meta conversation fee.

01 · Section

What is the WhatsApp Business API?

The API is the connection Meta provides for businesses to reach WhatsApp at scale. It is what makes a shared inbox, broadcasts, and automation possible. Wutt provides the software around it; Meta provides the connection and bills for conversations.

02 · Section

WhatsApp Business app vs API: which do I need?

The Business app runs on one phone, one person, no automation. The API runs in the cloud: whole teams, templates, campaigns, integrations. If more than one person replies or you send campaigns, you need the API. Wutt handles the API side so you never manage Meta's console.

  • Business app: one phone, one person, basic labels
  • API: shared inbox, templates, campaigns, integrations
  • Wutt: the API connection and software, from $11/month
03 · Section

How does WhatsApp conversation pricing work?

Since November 2024, Meta bills per conversation, not per message. A conversation is a 24-hour window opened by a customer message or an approved template. Conversations fall into categories — marketing, utility, authentication, service — each with its own rate, and service conversations inside the service window are free.

04 · Section

Does Wutt add markup to Meta fees?

No. Whatever Meta charges for a conversation, Wutt passes through at cost. Your only costs are the Wutt plan and Meta's fee. Many resellers mark fees up; Wutt does not.

05 · Section

How much does it cost to start?

The first month is $1. Starter is $11/month, Growth is $99/month, and Unlimited is $299/month. Meta's conversation fees are billed separately at Meta's published rates.

Common questions

No. You can connect your existing number through the Meta Cloud API or a QR session, so customers keep the number they know.

Meta bills per conversation by category — service conversations inside the 24-hour window are free. Wutt adds no markup, so the cost is exactly Meta's published rate.

A 24-hour session between your business and a customer, opened by a customer message or an approved template. Meta charges per conversation, per category, since November 2024.

The Cloud API is Meta's hosted solution, with no server to manage. Wutt connects through the Cloud API or a QR session, and you never touch Meta's console.

Yes, to opted-in contacts, using approved templates. Marketing conversations are billed by Meta in the marketing category at Meta's rate.

Wutt handles the connection, including QR sessions that skip the full Meta onboarding. A Meta Business Manager helps with template approvals and payments.

Your contacts and chat history are yours. Export them before you leave, and your number stays with you — it was never Wutt's.
WhatsApp API cost calculator Meta message pricing guide Business app vs API Wutt pricing

Try WhatsApp Business API: The Meta Cloud API With No Markup on your own WhatsApp

Connect your number and see it working in your own business — inbox, booking, store or campaigns — before you pay full price.

Start the $1 Trial Flat pricing from $11/month. No markup on Meta fees.
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Turn WhatsApp and Telegram conversations into faster replies, more bookings, better follow-ups, and more sales.

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