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Glossary

WhatsApp Business Profile: What It Is and How to Complete It

What the business profile is, what each field does, and why completeness builds trust.

See Wutt Pricing Read the guide
The short answer The WhatsApp business profile is the identity card customers see before they chat with you: business name, description, category, hours, website, and catalog. It is the first impression in the platform where trust decides whether a visitor becomes a customer — and Meta checks its display name against your business documents.
01 · Glossary

The fields that matter

Every field earns or costs trust.

  • Business name: must match your registered identity
  • Description: what you sell, in two lines, in your customer's language
  • Hours: when the chat is actually answered
  • Website: a live site that matches the profile
  • Catalog: products with images and prices
02 · Glossary

The display name rule

Meta is strictest here.

  • The display name must match the business entity
  • No promotional words: 'best', 'official', 'deals' get rejected
  • Personal names read as unverified and can block connection
  • Wutt checks display-name compliance before connecting the number
03 · Glossary

Why completeness converts

An empty profile forces the customer to ask what you sell.

  • A filled profile answers the first questions before they are asked
  • Hours set expectations and reduce 'are you open?' messages
  • A catalog turns browsing into product cards in chat
  • A verified-looking profile survives first-contact scrutiny
04 · Glossary

Completing it on Wutt

Wutt surfaces the profile fields in the setup flow, checks them against compliance rules, and keeps the profile, catalog, and inbox in one workspace — with zero markup on Meta fees.

  • Profile fields surfaced in the setup flow
  • Compliance checked before connection
  • Profile, catalog, and inbox in one workspace

Last updated 5 August 2026

Common questions

Yes, but the name must stay compliant with your business identity, and changes can trigger re-review.

Indirectly. A complete, verified profile supports verification, which raises limits.

Yes. The catalog lives in the business profile and shows in the profile tab and product messages.

The usual cause: it does not match the registered business identity or reads as promotional.
Catalogs Verification WABA explained Wutt Store

Master the WhatsApp terms that matter

Plain-English answers to the WhatsApp terms merchants ask about every week.

Start the $1 Trial Flat pricing from $11/month. No markup on Meta fees.
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Turn WhatsApp and Telegram conversations into faster replies, more bookings, better follow-ups, and more sales.

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