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Glossary

WhatsApp Catalog: What It Is and How to Use It

What the catalog is, how product cards sell in chat, and how it becomes a storefront.

The short answer A WhatsApp catalog is a storefront inside your WhatsApp business profile: a list of products with images, prices, and descriptions that customers can browse and order in chat. Product messages attach individual items to a conversation, so browsing, questions, and ordering happen in one thread.
01 · Glossary

Where the catalog lives

The catalog is part of the business profile, visible where customers expect a store.

  • In the business profile tab on WhatsApp
  • As product messages attached to chats
  • Linked from QR codes and Click to WhatsApp entries
  • Shared directly as product links in any conversation
02 · Glossary

How selling works

The catalog shortens the path from 'looking' to 'asking'.

  • Customer browses the catalog and taps a product
  • A product card opens in chat with a message button
  • Customer asks about price, delivery, and stock in the same thread
  • Order details land in the inbox with the contact record
03 · Glossary

Catalog rules and limits

Meta keeps the catalog simple by design.

  • Product images, title, price, and description per item
  • Categories keep the catalog browsable
  • Prices are displayed in the catalog's currency
  • Quality images convert; blurry product shots kill the tap-through
04 · Glossary

How Wutt Store extends it

Wutt Store adds the commerce layer: product-to-chat ordering where the product arrives with the conversation, cart recovery for abandoned carts, and COD confirmation before dispatch. It runs on the same WhatsApp number with zero markup on Meta fees.

  • Product-to-chat ordering with the product attached
  • Cart recovery for abandoned carts
  • COD confirmation before dispatch

Last updated 5 August 2026

Common questions

Yes. Meta charges nothing for the catalog itself; conversation fees apply when you send business messages.

The catalog shows products and starts the order conversation. Payment happens in chat — via links, gateways, or cash on delivery.

In Meta Business Manager or the Business App product list, then connected tools like Wutt Store pull them into chat flows.

Yes, the Business App has a basic catalog. The API version adds product messages, links, and commerce integrations.

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