WhatsApp Flow: What It Is, Meta Flows, and Flow Builders

01 · Glossary

Meta Flows: forms inside chat

Meta Flows turn a message into a mini-app.

• Interactive screens with buttons, text inputs, and lists
• Users fill them without leaving WhatsApp
• Useful for bookings, surveys, and choice trees
• Data lands back in the conversation for your tools

02 · Glossary

Flow builders: automation journeys

A flow builder wires the conversation around those forms.

• Trigger: a message, a keyword, a form submission, a tag
• Steps: reply, ask, branch, assign, tag, follow up
• Conditions: 'if they say yes, send template A'
• Handoffs: route to a human or the AI chatbot when needed

03 · Glossary

Where flows make money

Flows earn where manual repetition was the bottleneck.

• Booking intake: service, date, time — collected in chat
• Lead qualification: budget, city, urgency — scored before a human
• Order follow-up: confirm, update, reschedule without a thread of replies
• Cart recovery: a short flow that re-opens a stalled order

04 · Glossary

The billing context

Flows do not change the billing model.

• User replies to a flow are service messages — free inside 24 hours
• Business-initiated flow starts outside the window need templates
• Meta Flows inside an approved template remain subject to category rules
• Wutt's flow builder handles triggers, branches, and handoffs from the shared inbox

Last updated 5 August 2026