WhatsApp Green Tick (Verified Badge): What It Really Means

01 · Glossary

What the badge proves

The green tick answers one question: is this profile really the business it claims to be?

• The account is managed by a legitimate, known business
• The display name matches a real entity Meta can verify
• The profile passed Meta's review of documents and web presence

02 · Glossary

What the badge does not prove

A tick is not a scorecard.

• It does not mean the business is trustworthy
• It does not replace opt-in for marketing messages
• It does not approve templates
• It does not protect the number from quality issues or bans

03 · Glossary

How to qualify

The badge review builds on business verification.

• Complete business verification in Meta Business Manager first
• Use a display name that exactly matches the business
• Keep your website live and consistent with your documents
• Apply for the badge review; Meta decides, you cannot buy it

04 · Glossary

What merchants should actually do

The badge is nice, but the machinery that earns revenue is compliance and speed.

• Opt-in records matter more than the badge
• Approved templates matter more than the badge
• A fast, organized inbox matters more than the badge
• Wutt covers the machinery: opt-in storage, templates, shared inbox, zero markup on Meta fees

Last updated 5 August 2026