WhatsApp Business Verification: What It Is, Requirements

01 · Glossary

What Meta checks

Verification is a match test: do your documents, your website, and your account agree?

• Business registration or license matching the declared name
• A working website that lists the same business details
• A phone number you can confirm with a code
• Business email and contact details consistent across documents
• Tax or VAT records in some regions, if requested

02 · Glossary

How long it takes

Most applications are reviewed within a few business days, with some taking up to about two weeks when documents need clarification. Authentication-style checks move faster than cases requiring manual review.

• Confirm business details first; incomplete applications stall
• Confirm the phone number before submitting
• Fix document quality: expired or unreadable files are the top delay

03 · Glossary

Why applications get rejected

Rejections are usually mismatches, not missing paperwork.

• Business name on documents does not match Business Manager
• Website is down, placeholder, or lists different details
• Phone number not confirmed before review
• Display name that reads as personal or promotional

04 · Glossary

What verification does not give you

Verification is often confused with permission.

• It does not exempt you from opt-in rules
• It does not approve your templates
• It does not stop quality ratings or bans
• It raises your ceiling, not your permission

05 · Glossary

How Wutt helps

Wutt checks display-name compliance before connection, guides you through the Business Manager steps for the Meta Cloud API, and keeps the verified account wired into your inbox, templates, and campaigns — with zero markup on Meta fees.

• Display-name compliance checked before connection
• Business Manager steps guided for the Cloud API
• Verified account wired into inbox, templates, and campaigns

Last updated 5 August 2026