WhatsApp Drip Campaigns: Nurture Leads on Autopilot

What a drip campaign is for

A drip converts the raw lead into a relationship over time instead of one loud blast. WhatsApp is the highest-engagement channel for it — if the sequence respects the rules.

• Welcome sequences for new opt-ins
• Education series before an offer
• Post-purchase follow-ups and review asks
• Re-engagement flows for silent contacts

Sequencing that works

Short beats long. A three-message series that each does one job outperforms a ten-message marathon.

• Step 1: deliver value or context, no pitch
• Step 2: the relevant offer or proof
• Step 3: a clear close or a decision point
• Space steps far enough apart to feel human

The template reality

Every drip step is a business-initiated message outside the 24-hour window, so every step is an approved template in the correct category.

• Marketing templates for promotional steps
• Utility templates for transactional follow-ups
• Each template reviewed and approved by Meta
• One opt-out path runs through the whole sequence

Opt-in and opt-out discipline

The sequence only exists for opted-in contacts, and one STOP reply ends it everywhere at once. Re-adding an opted-out contact to a 'different' sequence is how numbers die.

• Start the drip only on opt-in
• Honor STOP across all sequences instantly
• Pause the drip if the number's quality drops
• Keep evidence of opt-in for every recipient

Measuring a drip

Replies and opt-outs are the real metrics. A sequence that generates conversations is working; one that generates silence is sending too much, or too little relevant content.

• Reply rate per step
• Opt-out rate per step
• Conversations started from the sequence
• Conversion to booking or order

Testing a drip sequence

A drip is a hypothesis until it is measured. Run two versions against each other — different step spacing, different offers, different first steps — with enough recipients to mean something, then let the data pick the survivor.

• Change one variable per test: timing, offer, or first step
• Give each test a real sample size; a dozen contacts proves nothing
• Watch replies and opt-outs, not just opens
• Fold the winner into the default sequence and test the next variable

How Wutt helps

Wutt flow campaigns sequence approved templates to opted-in contacts with opt-in and opt-out enforced per contact, from $11/mo with a $1 first-month trial and zero markup on Meta fees.