WhatsApp Broadcasts: How to Send Campaigns That Convert

What a WhatsApp broadcast actually is

A broadcast sends one approved template to many contacts outside the 24-hour service window. It is not a WhatsApp group, and it is not a message you type once and forward.

• Requires an approved marketing template
• Sends only to contacts with stored opt-in
• Bills as a marketing conversation per recipient
• Requires an opt-out path and instant opt-out handling

The opt-in requirement is non-negotiable

Every recipient must have a timestamped opt-in record for WhatsApp marketing. Without it, you are not running a campaign — you are risking the number.

• Collect opt-in in chat, at checkout, or on forms
• Store the record with a timestamp
• Honor STOP replies instantly
• Never broadcast to purchased or scraped lists

Writing the template

Marketing templates get the strictest review. Write like a human, not a billboard.

• No all-caps, no urgency, no pressure language
• No emoji in business-initiated templates
• One clear offer, one clear call to action
• An explicit opt-out instruction
• Placeholders for names and personalized fields

When to send

Timing is part of conversion. For GCC audiences, mid-morning and early evening on weekdays tend to beat lunchtime and Friday prayers — but your own data beats any rule of thumb.

• Test two or three time slots per segment
• Watch reply and opt-out rates, not just opens
• Respect the pattern of your own audience
• Keep bursts out of campaigns: spread sends

Segmentation beats volume

A broadcast to 500 relevant contacts outperforms one to 5,000 random ones — and keeps quality green. Segment by what you know: past orders, bookings, language, opt-in channel.

• Order history and repeat buyers
• Language preference (Arabic or English)
• Booking and service history
• Engagement with previous broadcasts

How Wutt helps

Wutt campaigns send only to opted-in contacts, work from approved templates, track per-broadcast results, and keep the broadcast checker mindset built in. Plans start at $11/mo with a $1 first-month trial and zero markup on Meta fees.