Cart Recovery Revenue Calculator

Shoppers abandon carts for many reasons, and a well-timed message brings a share of them back. This calculator takes abandoned carts per day and average order value, multiplies them over a month, and shows what a 5–30% recovery rate would mean in revenue — with the rate as a slider you control.

The honest part of the slider

The recovery rate is the share of abandoned carts you assume a message flow recovers. It is not a promise: real results depend on your offer, the timing of the message and your customer base. The tool labels the range as arithmetic on your inputs, and the note under the result says exactly that.

Why WhatsApp recovery works differently

• The message arrives where customers already chat — no email filters
• The cart contents can be attached to the message, so there is nothing to re-find
• A reply window that closes fast keeps the intent fresh

Reading the numbers

The two figures that matter are the monthly value abandoned and the amount recovered at your chosen rate. If 20 carts a day at $80 average value is $48,000 abandoned monthly, a 15% recovery rate brings back $7,200 — the range shown runs from 5% ($2,400) to 30% ($14,400). Treat the abandoned figure as the ceiling and the recovered figure as the number to beat with a better flow. Note that timing matters as much as the rate: a message sent within minutes of abandonment performs differently from one sent the next day — the slider doesn't capture that, so test both.

From estimate to flow

Wutt sends the recovery message automatically when a cart is abandoned — with the store items attached — and reports which carts come back to checkout, so you can measure the real rate against the one you assumed here.