The shopping surfaces
Shopping on WhatsApp has a few entry points.
- The catalog in the business profile
- Product messages attached to a chat
- Product links shared anywhere — social, ads, email
- Click to WhatsApp entries with a product attached
Glossary
WhatsApp Shopping: What It Is and How It Works
What WhatsApp shopping is, how ordering works in chat, and what merchants actually need.
The short answer
WhatsApp shopping is buying through the chat: a customer browses your catalog, taps a product card, and orders in the conversation. Meta provides the catalog and product messages; merchants handle confirmation and payment — in many markets, cash on delivery. Chat shopping works because the purchase happens where the trust already lives.
How an order happens
The flow is short and human.
- Customer taps a product and asks about it
- Price, delivery, and stock are settled in chat
- The order is confirmed on WhatsApp
- Payment happens via link, transfer, or cash on delivery
- The conversation stays open for updates — free inside 24 hours
What Meta provides vs. what you add
Meta's layer stops at the catalog.
- Meta: catalog, product cards, and the conversation
- You: order capture, confirmation, payment, and follow-up
- In some markets Meta offers in-app checkout — it is not universal
- Tools like Wutt Store fill the gap: ordering, COD confirmation, cart recovery
Making chat shopping pay
Chat converts when the seller is fast and organized.
- Answer product questions within minutes
- Confirm COD orders before dispatch
- Follow up on stalled carts in the same thread
- Wutt Store runs catalog, ordering, and recovery on one number with zero markup on Meta fees
Last updated 5 August 2026
Common questions
Payment methods vary by market. In most regions merchants collect via links, bank transfer, or cash on delivery.
The catalog and product messages are broadly available; in-app checkout features are market-limited.
No. The catalog and chat are the storefront; a website is optional.
Shopping is the catalog-plus-chat experience Meta provides; Wutt Store adds ordering, COD, and recovery on top.
Master the WhatsApp terms that matter
Plain-English answers to the WhatsApp terms merchants ask about every week.
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