01 · Quick comparison
Wutt vs Fresha: capability by capability
| Capability |
Wutt |
Fresha |
| Starter price |
$11/mo |
Free (commission on payments) |
| Booking request workflow |
Built in (auto + manual) |
Yes (core product) |
| Shared inbox |
WhatsApp + Telegram |
No |
| AI sales agent |
Built in |
Partial |
| Store catalog to order in chat |
Built in |
No |
| AI reply drafts + translation |
Yes |
No |
| Payment gateways |
Stripe / PayPal / Tap |
Yes (in-house, commission-based) |
| Markup on Meta fees |
None |
N/A — no WhatsApp messaging |
| Telegram inbox |
Yes |
No |
| Free trial |
$1 first month |
Free plan |
Feature data reviewed 4 August 2026 from each provider's public site. Fresha's software is free — it monetises through payment processing commissions — so the pricing maths compares Wutt's flat plan against Fresha's free-plus-commission model. Where a feature exists only in a paid tier, it is marked Partial.
02 · The fair take
Who should choose Fresha
Choose Fresha if you are a salon or clinic that wants genuinely free booking software with payment processing built in, and your customers are comfortable with the Fresha app experience.
03 · Who should choose Wutt
Fresha vs Wutt: the deciding factor
Choose Wutt if you want bookings that start in WhatsApp — clients confirm slots in chat, no app download — with store chat, campaigns and no-show reduction at one flat price, and no commission on your payments.
04 · Real pricing maths
Meta message fees shown separately
1,000 conversations/mo
Wutt$11/mo
FreshaFree (commission on payments)
Fresha is genuinely free software; it earns on payment-processing commissions. Wutt adds zero markup to Meta fees.
5,000 conversations/mo
Wutt$99/mo
FreshaFree + payment commission
If you take card payments through Fresha, the commission is the real cost. Wutt adds zero markup to Meta fees.
20,000 conversations/mo
Wutt$299/mo
FreshaFree + payment commission
Wutt's flat plans include WhatsApp booking, store chat and campaigns for the same monthly cost. Wutt adds zero markup to Meta fees.
05 · Migration path
Moving from Fresha to Wutt
- Export your appointment calendar from Fresha (CSV or ICS).
- Create your Wutt workspace and set up your booking services with staff, services and buffer times.
- Connect your existing WhatsApp number via Meta Cloud API or QR session and import your client list.
- Re-submit your WhatsApp templates in Wutt; Meta keeps template approvals per business, not per provider.
- Point your link-in-bio, QR codes and web buttons at your Wutt booking link.
- Run both tools in parallel for a week so no client loses an appointment.
Most businesses are live in a few days. Your WhatsApp number does not change — Wutt connects to it via the Meta Cloud API or a QR session.
06 · Proof
Verification
Wutt is onboarding its first merchants; no synthetic testimonials. Features and pricing verified 4 August 2026.
Questions buyers ask before switching
No. Your number stays with you — Fresha never touched it, and moving your booking flow to Wutt does not change it. Wutt connects your number via the Meta Cloud API or a QR session, and Meta template approvals are tied to your business, not to any provider.
The mechanical part takes an afternoon: export your calendar, set up your services in Wutt, import clients and switch your booking links. Most businesses run both calendars for a week before fully switching.
You can reuse the same template text, but you re-submit the templates inside Wutt so approvals are associated with your Wutt workspace. Most approvals take a few hours to a few days.
Yes — Fresha's software is free; it earns on payment processing commissions. That is a fair trade if you process payments through them. Wutt charges a flat plan and lets you keep Stripe, PayPal or Tap processing without commission layers.
With Wutt, yes — clients book inside WhatsApp, which they already have. Fresha's flow relies on its own app and booking pages, which some clients resist installing.
No. Meta bills you for message fees and Wutt bills a flat plan price — Wutt adds zero markup to Meta fees.
Wutt runs a $1 first-month trial. Fresha offers a free plan. Compare both on the same bookings.
