Solution

After-Hours Selling: How to Take Orders While You Sleep

Customers message at 11pm. With AI reply drafts, a product catalog, and booking links, that 11pm message becomes an order instead of a "we'll reply tomorrow". After-hours selling is three pieces: an instant AI acknowledgement, a catalog to buy from, and a booking link for services.

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What teams report

Instant AI replies capture orders outside working hours

Booking links turn after-hours messages into tomorrow's appointments

Catalog links let customers order without waiting for a human

The problem

The 11pm customer

A large share of WhatsApp messages arrive outside business hours, and the customer who messages at night has intent. By morning, they have often bought somewhere else.

Silence after a message reads as closed for business
One night of unanswered chats is a full shift of lost sales
The next day starts with apologising instead of selling

The pieces

The three pieces of after-hours selling

None of these needs a human awake.

AI reply drafts: an instant, on-brand answer that hands over cleanly in the morning
Catalog links: a product link in the chat lets the customer order without a human
Booking links: service businesses capture appointments with a tap, not a phone call

The window

The 24-hour window and templates

A customer message opens a service conversation, and replies inside the 24-hour window are free service conversations. Business-initiated sends outside the window need templates, billed by category. That makes the after-hours reply cheap: the customer started the conversation, and the reply closes the loop.

The flow

The after-hours flow

Four steps, all automatic:

Greet instantly and say what you can do right now (order, booking, or question)
Capture the intent: order details, a chosen slot, or the question
Confirm what happens next and when a human follows up
Leave the conversation open for the morning handover

The templates

Copy-paste templates

Adjust the placeholders and send. These work as WhatsApp templates (utility category) or plain messages inside the service window.

Ready-to-use templates

Copy, adapt, send

After-hours greeting

Hi {name}, thanks for messaging {business}. We're closed right now, but you can still order or book. Reply ORDER, BOOK, or ASK and we'll take it from there.

Order capture

Great. {items} is available at {price}. Reply CONFIRM to place the order and we'll prepare it for {delivery_time}. Payment options: {payment_methods}.

Booking request

We can book you on {date} at {time}. Reply BOOK to confirm, or tell us your preferred slot.

Follow-up promise

Got it, {name}. Our team will confirm everything by {time} tomorrow. Anything else we can help with tonight?

Automate this

Wutt does this on autopilot

Flows, reminders, campaigns, and a shared inbox — set it up once, and every conversation is handled consistently.

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FAQ

Common questions

AI drafts an accurate reply that the customer confirms. A human reviews and confirms the order in the morning.

No. Replies inside the 24-hour window opened by the customer are free service conversations.

Every AI draft is flagged for human review. Nothing ships without confirmation.

Only for business-initiated template sends outside the window. Replies to customer messages do not need opt-in.

Yes. Booking links capture appointments after hours; the reply-to-book flow suits salons and clinics too.

Turn on AI drafts, add your catalog or booking link, and set the after-hours greeting.

After-Hours Selling: How to Take Orders While You Sleep

The 11pm customer

The three pieces of after-hours selling

The 24-hour window and templates

The after-hours flow

Copy-paste templates

Copy, adapt, send

Wutt does this on autopilot

Common questions

Stay up to date

Important Links

Company Links

Contact Info

After-Hours Selling: How to Take Orders While You Sleep

After-Hours Selling: How to Take Orders While You Sleep

The 11pm customer

The three pieces of after-hours selling

The 24-hour window and templates

The after-hours flow

Copy-paste templates

Copy, adapt, send

Wutt does this on autopilot

Common questions

Can AI really take orders?

Is it expensive to message after hours?

What if AI gets something wrong?

Does after-hours selling need opt-in?

Does this work for service businesses?

How do I start?

Stay up to date

Important Links

Company Links

Contact Info