Blog Details

Shopify WhatsApp CRM turns every product question, refund, and reorder into a tracked conversation. With Wutt, your Shopify catalog, inventory, and order history sit beside the WhatsApp thread so a single agent can answer “do you have this in medium?” or “where is my order #1042?” without leaving the inbox. Repeat sales come from the same place: contact tags, template messages, and a one-click reorder link.

What you will build

• A Shopify-connected Wutt workspace with a real WhatsApp sender (your number or a Wutt virtual number on +966500000000).
• Product and inventory sync so agents can view variants, prices, and stock from inside the inbox.
• Reorder templates that reference the customer’s last order, reducing typing for the buyer.
• Tag-based segmentation so a Repeat buyer gets a different broadcast than a First-time visitor.

Step 1 — Create a Shopify custom app

In Shopify, go to Settings → Apps and sales channels → Develop apps → Create an app. Name it Wutt CRM. Under API access scopes, enable at minimum:

read_products, write_products
read_orders, write_orders
read_customers, write_customers
read_inventory, write_inventory
read_locations
read_price_rules

Install the app and copy the Admin API access token into Wutt’s Commerce → Shopify screen along with your *.myshopify.com domain.

Step 2 — Verify and pull the catalog

Click Test connection. Wutt verifies the token by listing 5 products. If you see the product names, click Sync now to import the full catalog. For stores with more than 5,000 products, switch on Background sync to avoid timeouts.

Step 3 — Answer product questions with the catalog inside the inbox

Open the Wutt Inbox. When a customer asks “Is the green hoodie back in stock?”, the agent clicks the Catalog tab in the right panel, searches the SKU, and pastes a product card with name, price, image, and a CTA URL back to the Shopify product page. No tab switching.

Step 4 — Look up orders and refunds

Click Orders on a conversation. Wutt fetches the order from Shopify and shows line items, fulfillment status, tracking, and refund eligibility. To issue a refund, the agent clicks Refund — the API call goes back to Shopify and the new status is reflected in the conversation timeline.

Step 5 — Build a “repeat sale” template

For any customer tagged bought-shoes, create a Meta-approved template:

TEMPLATE:  shoes_reorder_v1
  Header:   Image (current best-seller)
  Body:     "Hi {{1}}, it's been 60 days since your last pair. Your size {{2}} is in stock. Tap below to reorder."
  Button:   [Reorder my size]  ->  https://shop.example.com/cart/{{customer_id}}/reorder

Schedule a small Wutt cron to send this template exactly 60 days after a customer’s shoe order.

Step 6 — Track repeat sales and revenue

Open Reports → Revenue attribution. Filter by source WhatsApp reorder template to see the second-order revenue the WhatsApp channel is producing. Most stores see a 3–5x return on the cost of the template send.

Best practices

• Use Shopify customer tags as the source of truth, and mirror them into Wutt tags so flows can branch on them.
• Keep the WhatsApp product card title under 30 characters so it does not truncate on small screens.
• For high-value customers, add a private Note to the contact (e.g. “prefers express shipping”) so the next agent has the context.
• When you run a sale, schedule a broadcast only to contacts who have bought in the last 180 days.

What you will see in the dashboard

After step 1, the Commerce menu shows the Shopify store with a green badge. After step 2, the products counter matches your Shopify catalog count. After step 5, the scheduled sends appear in Campaigns → Scheduled with the send time and the recipient list size.